Jeff Fisher is logo designer that is known worldwide for some of his logo designs. However I felt that this lecture was geared towards an older audience that may not be aware of the different ways that social networking sites such as Facebook and Twitter can be used to promote yourself. Most of this lecture was spent talking about this or different books he had been featured in. Although I have a lot of respect for the way that he has taken initiative and built a business around doing what he loves; creating logos, I felt that this lecture was not very informative. I think that much more of the time could have been used to speak about how he created his brand and the different philosophies he used while creating a brand around himself, rather than how to use your Facebook status. Although Jeff has become a successful designer throughout his career, he mentioned that he does not keep up to date with many of the up and coming design trends. I have heard this from many designers, however I have to wonder, Is this a good idea for all designers?
There were a few positive things from this lecture too. One thing that was touched on briefly was treating yourself like a product. This will help to build a stronger identity. Another useful tip from this lecture was to make yourself as a personal business seem bigger than you really may be. For example, Jeff always refers to his business as a firm, making him sound larger and more capable of quality work. This technique can give you an advantage over other freelance designers that do not market themselves this way.
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